Ometria

Ometria is a marketing and customer data platform that allows merchants to bring together all of their customer data under one roof to build a unified single customer view across all multi-channel touchpoints.

Ometria utilises AI technology to provide detailed insight into the customer database, enabling merchants to use unique datapoints to create meaningful and personalised customer experiences via email marketing and automation at key points of the buying journey.

The platform allows businesses to develop customer profiles based on user behaviour across multiple touchpoints, channels and devices. There is also the ability to create sophisticated audience segments and leverage predictive analytics to build unique and tailored experiences for customers.

Ometria integrates easily with a merchant's existing tech stack, particularly for those on Shopify Plus and Magento.