Klaviyo

Klaviyo is an email and SMS marketing platform that enables merchants to use powerful automation and audience segmentation to deliver highly engaging content at exactly the right time of their buying journey.

The platform enables retail businesses to provide personalised experiences based on past shopping behaviour and interactions across their ecommerce channels. Klaviyo offers ready-to-go campaigns that trigger based on events such as cart abandonment or newsletter subscription, as well as the ability to create bespoke automation campaigns with complex custom triggers to meet your business needs.

Klaviyo is relatively simple to get up and running in comparison with other ERPs, and integrates seamlessly with a whole host of other marketing tech solutions and platforms such as Shopify, Magento, and BigCommerce.

Overall, Klaviyo is an affordable solution for smaller scale business, whilst also offering scalability and a robust infrastructure for more enterprise merchants.