Feefo

Feefo is a reviews platform that focuses on collating and presenting factual quality feedback to drive customer advocacy.

Unlike other review platforms, Feefo prides itself on offering a rigorous approval process, meaning that all published feedback comes from genuine customers verified by sales data. This means that merchants can benefit from having a widely reputable symbol for their business, helping customers to safely make informed decisions about their purchases. Feefo's reporting tools provide valuable insights into customer experiences, sentiment and motivations, enabling businesses to better understand how to increase conversion and drive greater retention. Customisable widgets allow merchants to showcase relevant reviews, rankings and visual content on key pages across their website, whilst the platform's partnership with Google allows for reviews to be shared in Google results and appear in both campaigns and organic search results.